Official: VW will not import the Amarok midsize truck to the us

 Jonathan Browning president and CEO of Volkswagen of Amercia said in a web cast to employees that the Amarok is not coming to the US. Current regulation known as the chicken tax  would force VW to price its midsize truck at full size truck prices. One doesn't need to be a financial expert to realize that that's a recipe for sales disaster. 

Another powerful reason, is automakers like Ford who now sells a F150 with downsized powertrains priced very closed to mid size trucks such as the Toyota Tacoma and Nissan Frontier.

In my opinion VW has other product oportunities to worry about other than the mid size truck segment. We desperatly need a mid size SUV with a third row seat and perhaps a car cheaper than the Jetta and Golf to battle the likes of the new Kia Rio and Hyundai Accent. So long Amarok we hardly knew you. 

Comments

[clark inthedark]

I couldn't agree more with you assessment. The truck market is saturated with little room for differentiation. And I agree that introducing a subcompact would be a great idea (VW if you're reading this: Polo please!). They've got some good models that can compete in this segment, like the 75+ MPG Polo. For heaven's sake, that's be a home run! Also, a SUV with a third row would be great!

[LMGS]

Build in here, like Toyota and Nissan do..

Or don't, but they should bring over something cheaper than the Golf..

[Mikey]

Bring on the Polo!

[Notch Johnson]

well said in your article...bring on the third row suv and sub compact below the golf. this thing would just confuse Americans anyway as its so outside of what they think of when they think VW

[Bo]

I would love to own a Amarok, build it in the US and it could take over the mid sized truck market... There is nothing close in MPG and the tow rating with the new 8speed auto and 180hp 310ft.lbs is 7000 lbs., what else could a person want?

[clark inthedark]

I saw several Amaroks in Argentina. Neat truck. I think there's a factory there.. or next door in Brazil.